We've thought about whether to offer brand identity as a standalone service, separate from web design entirely. We don't, and here's why: a rebrand that doesn't extend to your website leaves the most visible, most visited piece of your business looking like it belongs to whoever you were before. That's not a rebrand. That's a logo with an asterisk.

Every brand identity project we take on includes a fully custom website built using everything established in the identity work itself. The two were never meant to be separate decisions.

For businesses building or rebuilding their identity from the ground up.

Brand Identity

This is the complete picture. Logo design, brand guidelines, color palette, typography, email signatures, stationery, and more, built together so nothing feels disconnected from anything else. And because we're primarily a web design studio, every brand identity project includes the website too.

A note on why

A new identity deserves a website that matches it.

Most brand identity projects include some combination of the following.

A starting point, not a guarantee

Brand identity:

Primary logo design

Secondary logo variations (horizontal, stacked, icon-only)

Custom color palette

Typography system

Brand guidelines document

This last category is where projects vary the most, because what a brand actually needs to show up consistently depends entirely on how that business operates. A retail business might need hang tags, mailer inserts, or packaging design. A service business might need letterhead and envelopes for client communication. Some businesses need almost nothing physical at all and instead need email newsletter templates, digital ad templates, or social media graphic systems. We figure out which of these, if any, your business actually needs rather than assuming a standard list applies.

Brand materials:

Email signature design

Stationery design (business cards, letterhead, and similar)

Additional brand assets specific to your business

Website Design:

A custom website, built using everything established in your brand identity work

Typically mirrors our fully custom web design package: 8 to 10 pages, individual service pages, blog setup, booking integrations

Two rounds of revisions per page

SEO foundation built in from the start

A note on scope:

The 8 to 10 page build above is typical, not fixed. If your business needs something smaller, fewer pages, a simpler structure, less robust functionality, we scope and price the website portion accordingly. This whole offer is build your own, the website included. There's no minimum page count you're paying for whether you need it or not.

What you actually need from this list, and what gets added that isn't on it, depends entirely on your business. That's the conversation we have before anything is scoped or priced.

Brand identity projects are priced based on the specific scope of work involved, which is determined during your discovery call and finalized before any contract is signed. This means your investment reflects exactly what you're getting, nothing more, nothing assumed.

If you're not sure whether you need a full rebrand, a new logo alone, or simply a new website, that's a completely normal place to start from. Bring whatever uncertainty you have to the discovery call. We'll help you figure out the right scope together.

Priced for what you need. Not for what fits a template.

Investment

You're building something that needs to feel whole.

A good fit if

This offer tends to be the right fit for businesses launching for the first time without an established identity yet, businesses rebranding entirely, or businesses whose current brand materials feel disconnected from each other and from where the business actually is now. If your logo, your website, and your printed materials currently feel like they belong to three different companies, this is the offer that fixes that.

Not every business needs the full system. Some just need the mark.

Just need a logo?

What's included:

Primary logo design

Secondary logo variations (horizontal, stacked, icon-only, as needed for your business)

A logo built to work everywhere it needs to: your website, your social media, print, signage, anywhere your brand shows up

File formats ready for every use, web and print

Two rounds of revisions

If you're starting from nothing, no name, no direction, no sense of what the brand should feel like, the full Brand Identity process above is probably the better starting point, since it's built to establish all of that first.

A logo isn't one image. It's a small system of related marks that all need to work together and hold up at every size, from a favicon to a storefront sign. We build it that way from the start.

If you already have a clear sense of your business, your colors, your voice, and you simply need a logo that reflects it well, that's a lighter engagement than everything above. It's a strong fit for businesses early enough not to need a full brand identity system yet, but who still want a mark built with real care rather than pulled from a generator.

Tell us what's working, what isn't, and what you wish your website did. We'll tell you exactly what that would take.