I use AI every day. I want to say that clearly, up front, because I think there’s a version of this conversation that positions designers like me as AI skeptics, people who feel threatened by the technology and dress that threat up as a philosophy. That’s not what this is. I use AI to adjust […]

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There’s a moment I’ve noticed happening more and more in conversations with potential clients. They’ll mention that they looked into using AI to build their site. Sometimes they did it. Sometimes they got halfway through and stopped. Sometimes they finished it and something still felt off — and they couldn’t quite name what. That feeling […]

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At almost every inflection point in my career, I knew at least one designer who was convinced the new thing was the death of the art form.

Photoshop was going to end traditional illustration. Web-based builders were going to make designers obsolete. Drag-and-drop tools were going to commoditize everything. Stock photography was going to kill original visual thinking. And now AI. AI is going to end creativity itself, replace human designers entirely, produce a world of machine-generated sameness from which genuine artistry cannot survive.

None of the previous ones were right. I don’t think this one is either.

But I also don’t think the concern behind it is entirely wrong, and that distinction matters more than it might seem.

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