The Things No One Tells You

When a client asks us what platform we recommend for their website, the answer is almost always Showit. Not because we have a financial relationship with them, not because it’s the only option, but because after building on a lot of different platforms over the years, it’s the one that consistently does right by the […]

One of the most common things that delays a website project isn’t the design. It’s the photos. A client will have everything ready — clear on their brand, clear on their goals, excited to start — and then pause because they don’t have professional photography yet. Booking a photographer feels like another project. Another expense. […]

One of the most common things I hear from clients before we start working together is some version of: I don’t think I’m ready yet. Usually they are. They just don’t know what ready looks like. There’s a version of “preparing for a website project” that spirals into months of second-guessing — rewriting your about […]